Finally: Insurance Training That Feels Real, Works Fast, and Sticks.

Tired of insurance training that falls apart in the real world?
We teach your team to think on their feet and speak with confidence—starting Day One.

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We don't just train. We Transform.

Try it risk-free. Cancel anytime. 

Why Isn't Your Team Doing What They Were Trained To Do?

You're investing in training, but it's not translating to real-world performance.
Sound familiar?

  • “I’ve spent thousands on training - and have nothing to show for it but receipts.”
  • “They memorize the script… but freeze the second a customer goes off it.”

  • “My team complains the trainer talks down to them — or worse, bores them to tears.”
  • “None of it prepares them for the real conversations we actually face.”
  • “By the next week, it’s like the training never happened.”

💡 There is a better way forward waiting for you.

🎯 Real results. Real fast.

See how Ethan put our training to work — the very same day — to save a client facing a 25% rate increase.

What You Get With Your $1 Trial

Real-world insurance training your team can use - from Day One.

Real Conversations. Real Growth. LIVE.

Every month, you and your team get access to 3 Powerful LIVE Town Hall Trainings — included with your subscription.

🏢 Full Agency LIVE Training

Real Talk. Real Role Plays.
Real Results.

Monthly sessions where your whole team gets hands-on coaching, competitive role plays, and practical scripts you can use the same day.

👤 Leadership-Only LIVE Training

Lead Better. Grow Faster.
Build a Team That Stays.

Just for agency owners and managers — a space to tackle real-world leadership challenges, retention tactics, and culture-building strategies.

🚀 New Hire LIVE Training

Get Them Started Right.
Build Habits That Stick.

Recurring sessions just for brand-new staff. We cover expanding their initial quote list, mindset hacks, and early-stage sales skills — before bad habits take root.


One for your new hires. One for your full team. One just for you.
We meet you where you are - LIVE, every month.

When Agents Show Up, They Level Up.

Sometimes, no matter what you say, the customer is set on leaving.

This clip from our LIVE Role-Play Challenge, featured in the course “I’M OUTTA HERE!”, shows two agents doing what great agents do — staying calm, planting a seed, and keeping the door open.

The result?

Something that’s never happened before in Role-Play Challenge history.

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And this is just ONE moment.
Imagine what your whole team could do with this kind of training — Every Month.

Your On-Demand Training Vault - Open 24/7

Here's just a sample of what's inside.

Sales, Service, Leadership - it's all here. Watch anytime, from any device.

🔓 And that’s just the beginning — full access unlocks 25+ courses, recorded role-play competitions, and new trainings added monthly.

“I still hate roleplaying…
but I actually raised my hand in this one.”

Life Insurance Specialist Katelynn Pierce explains why this is the only role-play training she’ll ever attend again - and how it’s boosting confidence across the agencies she supports.

And it’s not just the team who sees the impact - agency owners do too.

“We’ve seen phenomenal results — both in mindset and in sales.

Agency Owner Donna Johnson shares how Gray Matter Training transformed her team's  mindset and approach to selling — and why she’s in it for the long haul.

Get Full Access to Training Agents Trust
All for Just $1

Unlock every course, every live session, and every bonus - including replays, challenges, and new trainings added monthly.
No long-term commitment. Cancel anytime.

Cancel anytime. No risk - just results.

💬 Frequently Asked Questions

(Still wondering if it’s right for you? Let’s clear things up.)

Meet Greg Gray

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The Trainer Behind The Transformation

With over 30 years of experience across 600+ cities and three continents, Greg has coached tens of thousands of professionals through dynamic, real-world training.

He co-authored the largest customer service course in U.S. history, has worked with 15,000+ insurance professionals, and even owned his own agency.

His secret? Real talk, real results. Greg’s sessions spark action, shift mindset, and drive performance — and his content has earned the trust of top-performing agents and leaders nationwide.

Ready to Transform Your Team for Just $1?

Instant access. Zero pressure. Just $1 to unlock everything.

No contracts. Cancel anytime.